Description
Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality, and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown. Through partnerships, collaboration, and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
About This Job
As AME VEG Seeds Territory Marketing Manager, you will be responsible to leads marketing activity within the Territory commercial team consistent with A&P priorities including managing NPIs and campaign planning, as well as operational marketing execution within Africa & Middle East region, based in Agadir.
Strategy
How you will make a difference
- Develop the 5-year Territory marketing strategy and 5-year market and sales plan (MAPS).
- Challenge product planning and sign off the MAPS at TER level.
- Co-develop with the Territory Leadership Team the 5-year strategy & road map.
- Support execution of Territory strategy to meet the business and financial objectives.
- Participate in the Go-To-Market strategy preparation & implementation.
Product And Campaign Management
- Manage the Territory product development specialists, coach, and mentor them on all aspects of promotion, pricing, product portfolio, placement, and customer metrics for marketing purposes.
- Own the trialing plans and align trialing activities, product management, and customer feedback to inform support the new product introductions.
- Develop and monitor market intelligence, customer metrics, and segmentation models.
- Oversee the implementation of relevant marketing and product management processes and platforms, in line with regional processes and calendars (e.g., Territory Crop Units, PAT and PAM, Demand Plans, S&OP, pricing)
- Ensure alignment with the global and regional portfolio strategy, prioritization, and resource allocation
- Consolidate the in & out licensing opportunities and provide them to the Regional Portfolio Manager.
- Lead the development of comprehensive marketing plans for the Territory and secure effective campaign design with a specific focus on NPIs.
Others
- Interface with the REG Marketing Manager, adapting and cascading down the regional branding & communication platforms
- Member of the Territory Vegetables Leadership Team, and whenever needed to some of the Territory Commercial platforms
- Provide continuous technical training and expertise to marketing, sales teams as well as customers
Qualifications
Directly managed people : 9
Essential For This Position
- Deep and broad crop and product knowledge
- Understand customer needs
- Understand the agricultural industry, market dynamics and competitive environment
- Very good communication and presentation skills
- Analytical and strategic thinking
- Develop/deliver innovative, customer-driven offers
- Develop/implement sound value and transactional pricing based on customer perceived value
- Create strong, distinctive marketing plan
Critical Experience And Knowledge
- Minimum of a bachelor’s degree in agriculture. An MBA would be a plus.
- 10+ years in marketing and business management
- 5+ years of Vegetables Seeds (sales and/or marketing) experience
- Knowledge of the AME Vegetables Seeds market, customer needs and Syngenta portfolio
- Track record of successful people/processes management
- Strong business acumen
- Excellent English language proficiency. French and Arabic of advantage
Critical Leadership Capabilities
- Strong leadership capabilities: ability to manage the marketing team and work in a matrix structure
- Focus on customers
- Develop and motivate people, organization, and self
- Collaborate across boundaries: build respect and consensus at all levels
- Clear and effective decision-making, with an emphasis on a data-driven approach
- Communicate with impact and especially ability to interface with senior leadership
- Lead change and hold ambiguity
- Build a culture of innovation
- Set ambitious strategic goals
Additional information – Significant travelling expected (post Covid19)
Our efforts to become a really good place to work
You will join our company with more than 28,000 employees worldwide where your development is our key priority. You will receive a competitive salary and attractive benefits. Syngenta offers a challenging international environment with an informal culture. If you share our passion to help farmers to achieve global food security for a growing population, sustainably while taking care of our planet; join us at Syngenta to help build the most collaborative and trusted team in agriculture.
All qualified applicants will receive consideration for employment as Syngenta is an Equal Opportunity Employer.
Primary Location
MAR-Agadir
Job
Marketing & Commercial Strategy
