About This Job
As a Campaign Management Lead, Vegetables, you will be responsible to Design campaign and contribute to Growth Initiatives by leading the process from the development to implementation of WHAT (offer), WHO (target groups) and HOW (messages, touchpoints). You will also be responsible of Campaign and Grower Program Offers (GPO) execution by ensuring alignment with overall BA strategy and monitoring competition tactics with Sales Team as well as Interacting with Channel Partners by ensuring effective Syngenta brands launch and promotion and rolling-out selected PULL activities and effectively work across boundaries.
The role is based in Agadir.
How You Will Make a Difference
Design campaign and contribute to Growth Initiatives in relevant Crops indication
- Lead the reflection to develop sound marketing campaign to maximize market penetration by addressing the Customer Target Groups (CTG) with adequate messages to build differentiated offers
- Explore and analyze continuously CTG to build effective crop campaign addressing relevant pain points and desires and adapt approaches whenever necessary
- Monitor campaign progress towards sales and marketing goals and provide post-mortem assessments to evaluate campaign effectiveness vs. pre-defined KPIs
- Contribute to designing and implementing Growth Initiatives derived from our 5 Year Plan to develop multi-years approach while orchestrating coordination among all relevant stakeholders (e.g. Portfolio Leads, Market Intelligence Lead, Sales Team, CPD Team, Regulatory)
- Provide grower and channel partner insights to be the voice of the market and force of proposition in generating unique and differentiated approaches
- KPIs: deliver campaign objectives in terms of MS gain, CTG profiling and segmentation, effectiveness of the campaign in terms of marketing PULL activities, satisfaction of Sales & Field Force in the quality of launches; market study with recognition rate and qualitative feedbacks
Campaign and Grower Program Offers execution & monitoring with Sales Teams
- Develop campaign aligned to BA strategy and in the frame of commercial and marketing objectives for relevant crops while considering competition approaches and tactics
- Lead the design of GPO and its implementation by developing targeted approach to address CTG needs while promoting our brands and building unique selling proposition that difficult to copy by competition and provide competitive advantages for selected grower segments
- Own and frame the content of Campaign Marketing to ensure alignment of stakeholders (e.g., Sales Team, Marketing, CPD) & Channel Partners (e.g., Distributors, Retailers, Key Accounts)
- Set transactional pricing (List to Net Price) tactics based on guideline from Portfolio Leads on Net Price and on Commercial Policy objectives from Commercial Team
KPIs: effective GPO addressing grower needs, differentiated PULL activities vs. competition, innovative approach addressing market expectations, Commercial Team feedback and market surveys
Interact with Channel Partners by ensuring effective brand launches & roll-out PULL activities
- Customer-facing time ratio to ensure that grower / market views are being taken into consideration when building offers while focusing on PULL activities (e.g., crop approaches, Product+, Customer Experience, Merchandising techniques, etc.)
- Ensure views from Channel Partners are being taken into consideration when defining campaign and GPO to maximize leverage and alignment
- Actively contribute to the launch of campaign activities supporting Sales Team and being involved with Channel Partners (e.g. Distributors, Retailers) as appropriated and defined with Sales Team
KPIs: Sales Team feedback, Channel Partner feedback on Campaign & GPO
Effectively work across boundaries
- Ensure alignment with Marketing Intelligence (MI) and collaboration to enhance data and drive decisions based on analysis
- Work closely with Portfolio Management (PM) to ensure alignment on the communication and promotion of brands and to consider CTG needs
- Work closely with Digital Innovation (DI) to ensure that communication and digital flow are adapted to CTG and to seek advices whenever appropriate when designing Campaigns & GPO
- Work with Crop Protection Development (CPD) organization while developing the portfolio strategy and execution across the BA
Qualifications
Essential for this position
- Sound knowledge of business, risk management, financial modelling tools & techniques
- Understanding of crops and grower segments (e.g., campaign management, marketing offers, channel strategies, market research techniques)
- Ability to work across boundaries within Marketing Organization with Portfolio Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team
- To lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skills
- Generating new insights to influence strategic thinking
Critical Experience
- Minimum of 5 years marketing / sales management experience
- Marketing or Sales experience in agrichemical business industry
- Familiar with the North African business environment
- Bachelor’s degree in agronomy or business administration (+MBA)
- Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
- Business strategy development / Financial analysis / Business planning / Product knowledge
- Leadership skills: communicate with impact, lead change, and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
- Understanding of competitive environment, product management and line management experience / Knowledge of influencers and channel management
- Agribusiness experience: knowledge of cropping practices and crop protection products
Critical Technical, Professional And Personal Capabilities
- Apply Syngenta methodology in Campaign Management (e.g., Design, Monitoring, Post-Analysis, Segmentation, Building Offers, etc.)
- Understanding of crop agronomy (e.g., crop cycle, weed resistance management, seed treatment techniques, application technologies)
- Familiar with Syngenta and main Customer Target Groups as well as market trends
- Exposure to Internal Systems such as AnaPlan (I-Plan), Salesforce.com, Trinity
- Analytical thinking and sound project management skills
- Influential and communication skills
- Lead internal, Lead others
- Determined Execution, Growth for all, Long view
Our efforts to become a really good place to work
You will join our company with more than 28,000 employees worldwide where your development is our key priority. You will receive a competitive salary and attractive benefits. Syngenta offers a challenging international environment with an informal culture. If you share our passion to help farmers to achieve global food security for a growing population, sustainably while taking care of our planet; join us at Syngenta to help build the most collaborative and trusted team in agriculture.
All qualified applicants will receive consideration for employment as Syngenta is an Equal Opportunity Employer.
Primary Location
Morocco
Job
Marketing & Commercial Strategy
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