Job Description
Role purpose
- Lead the process to collect market and competitor intelligence across the Maghreb to objectively define key insights as a basis of our company strategy for CP.
- Establish an external looking mindset to ensure relevant market perspectives for portfolio and campaign decision making that leads to profitable market share growth.
- Develop capabilities and processes that will be sustained to ensure regular reviews of external data that enable better tracking of Syngenta’s growth plans. Ensure that market insights and competitive intelligence data is collected and managed, to enable objective decisions for key performance indicators.
Accountabilities
- Establish a sustainable process for collecting, retrieving, analysing, interpreting, and automating competition and market data from multiple sources (Internal/External).
- Ensure that internal data, competitive intelligence data and market insights are presented in ways to inform decision making on current and future market and competitor trends that lead to product portfolios delivering effective product, pricing, and placement strategies.
- Organize, coordinate, and provide 5 years Plan data, by yearly refreshing the 5 years data set from our company and from the competition in the I-Plan tool within the set timelines in close collaboration with local and regional teams.
- Create a monthly market intelligence report highlighting and communicating on risks and opportunities that come from competitor and market data analysis.
- Lead Crop deep dives and timely research for Maghreb in specific key strategic market segment by providing detailed reports on crop macro – microenvironment, new crop strategies, crop areas, grower structure, farm income etc.… to support campaign and portfolio decision making
- Gain support and influence of key stakeholders across BA Maghreb multi-functional teams from marketing, sales, finance, regulatory and supply to achieve main market intelligence objectives.
- Timely connect with key partners all over the Maghreb region and align on market vision and to follow up on Market Share gains or losses.
- Support the establishment of a mindset within the Maghreb commercial organisation for a rigorous quarterly review of market data with Campaign Leads and Area Sales Managers to monitor brand, sales, and campaign progress.
- Identify mega trends and possible disruptive developments in the agricultural sector.
Qualifications
Key Performance Indicators
- Data accuracy
- I-Plan completeness and 5 years plan data set and analytics check within the set deadlines.
- Meetings with key partners and sharing views on market developments / internal / external vision.
- Market intelligence timely reports delivery (crop, specific deep dives, country presentations, market share, pricing, etc.)
- Maintenance of an updated market intelligence team space where accurate data is available in real time for key stakeholders
Critical success factors & key challenges
- A good general knowledge of agricultural business environment across the Maghreb and a sound understanding of the crop protection, Seedcare business, distribution channels and on-farm activities
- Broad technical understanding of Syngenta and competitor active ingredients and brands
- Sound understanding of the dynamics of the Maghreb markets (e.g. political, customer, competitor trends)
- A good mix of analytical skills and knowledge of marketing research techniques
- Good knowledge of analytical tools and processes
Knowledge, Experience & Capabilities
Critical knowledge
- Master in Business Management / Marketing Management or Agronomy
- Experience in the Agrochemical industry
- Excellent knowledge of Excel and Powerpoint
- Excellent command of English, French and Arabic
- Good knowledge of analytical tools and processes
Critical Experience
- 3 to 5 years’ experience in market data driven position, marketing role
- Background and/or education in crop agronomy or related field is a plus
- Solid experience in project or program management
- Demonstrated ability to convert research and analysis into tangible actions
Critical Technical, Professional, And Personal Capabilities
- Strategic, analytic thinking & planning skills
- Facilitation skills and an intercultural ability
- High degree of initiative and autonomy
- Excellent presentation and communication skills
- Organized and structured
Critical Leadership Capabilities
- Prioritizes actions and ensures appropriate support structure and resources are available
- Gains commitment of stakeholders
- Collaborates across boundaries
Additional Information
Readiness / willingness to travel in the in-scope countries
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